The Stenmark Organisation originally conceived the idea for the SBS Foundation, then in 2008 provided strategic advice and operational consultancy to SBS for the establishment of the SBS Foundation, which supports Australian charities and community organisations by donating advertising on television to promote their activities.
The SBS Foundation is ‘making a difference’ by donating up to $2 million in television advertising Community Service Announcements (CSAs). In 2009 support is being provided for 23 national and regional charities to promote their activities. The charities work with a diverse range of causes from cancer to mental health and includes organisations that work with indigenous communities and refugees. The arts sector and environmental charities are also represented.
