EVENT MANAGEMENT

Stenmark has conceived and coordinated some of the largest events seen in Australia. One example is the diet Coke Mile footrace down George Street in Sydney, featuring the now famous re-match between Mary Decker and Zola Budd, in front of over 300,000 spectators on George Street.

Staging 300 volunteers, dozens of government organisations and several high profile sponsors, all coordinated to a live television broadcast, required not only exemplary planning but precise implementation.

This event was attended by several visiting IOC delegates and was successfully used by SOCOG to demonstrate Sydney's support of such civic events in the lead up to the 2000 Olympic bid decision.

In addition, Stenmark offers our clients expertise in the following areas:

• Negotiating the sponsorship rights and benefits
• Securing domestic and international television coverage
• Supervising on-site hospitality facilities and catering
• Producing and installing corporate signage
• Implementing fully integrated media plans
• Devising and co-ordinating trade consumer promotions
• Designing, producing and co-ordinating licensed merchandise programs

For further information on Sponsorship Marketing please contact Glen Richardson at g.richardson@stenmark.com.au